The 2013 Behavioural Finance Forum
Level 38 - The Gherkin
30 St Mary Axe
The Broadcast PR Business

Speakers included:

  • Dr John Giles, Benenden
  • Dr Wolfgang Seidl, Mercer
  • Professor Mireia Jofre-Bonet, City University
  • Dr Declan Flanagan, Moorfields Eye Hospital NHS Trust
  • Dr Douglas Wright, Aviva
  • Dr Rebecca McDonald, Warwick Business School

Who should take note?

  • Medical directors
  • Students of economics and psychology
  • Professors of health economics
  • Governors of NHS health trusts
  • Medical associations

Further reading

Further reading

Visit Videos & further reading for links to research papers and books

Future Forum events

Please email Matthew Locke to be kept informed of future events:


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Level 38
The Gherkin
30 St Mary Axe
London EC3A 8BF [view map]

Telephone 020 7469 4036
benenden hospital trust

The 2014 Health Economics Forum held at The Royal Society of Medicine

The 2014 Health Economics Forum was convened to respond to Simon Stevens' five year NHS plan. It brought together medical directors from the NHS and the private sector with academic thought leaders from health economics and behavioural sciences.

The panels discussed the questions:

  • How can behavioural change be used to reduce obesity?
  • How can we create more innovation in the health service?
  • How can employers use behavioural techniques to create healthier workforces?

Click here to listen to our podcast from the forum


Recommended read

"2030 The Future of Medicine"
by Dr Richard Barker

2030 The Future of Medicine
Buy now from Amazon

The 2014 Health Economics Forum held at The Royal Society of Medicine

NHS surgeon Meirion Thomas discussed the problems of UK health tourism, the latest NHS reforms and the problems with importing foreign doctors.

NHS Innovations South East, Chairman, Derek Wyatt debated whether closing current innovation hubs is wise.

Highlights from the previous 2014 Forum

Sally Bramall, COO of the Financial Institutions team at Willis Group, discusses why it is vital to analyse leadership behaviour as part of reputational risk

The former Leader of the House of Lords reflects on the cult of the heroic leader and the current state of leadership in business, healthcare and education

Our previous panels discussed:

  • Can Big Data create a better investment experience?
  • The disgruntled pensioner: consumer behaviour defined
  • The morality dilemma: behaving ethically in the investment industry

Find out more

Visit Videos & further reading to view films of the 2013 Forum and links to further research

2014 Forum participants include:

Some of the participants Newcastle University Business School
Mercer Consulting website
Mercer Consulting website
Barclays website
Financial Times website
Cambridge Judge Business School website

EY website
Warwick Business School

The particpants included:

  • Suzy Moat
    Warwick Business School
  • Brian Henderson
    Head of DC, Mercer
  • Neil Collins
    Financial Times columnist
  • Professor Darren Duxbury
    Newcastle University Business School
  • Professor Raghavendra Rau
    University of Cambridge
    Judge Business School
  • Rob Toguri
    Partner, Ernst and Young
  • Emily Haisley
    Barclays Behavioural Finance

The Broadcast PR Business

This event has been organised by The Broadcast PR Business - leaders in the broadcast and social media revolution.

To find out more about the 2014 Forum contact:

Matthew Locke & Heather Fearfield
Tel 020 7469 4036

To find out more about us, visit:



The Broadcast PR Business | Floor 28, 30 St Mary Axe, London EC3A 8BF

Telephone 020 7469 4036

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